Marlen Horn, Co-Founder, CEO

Prior to co-founding girlawhirl.com, Marlen spearheaded a number of successful entrepreneurial ventures in the fashion industry, beginning in the mid 1980's. After identifying an internet void for information targeting fashion-conscious women, Marlen and his business partner, Linda LaSala, launched girlawhirl.com in 2005. As the architect of girlawhirl.com's business model, Horn focuses his efforts managing all aspects of the daily business, leveraging the company's growth to expand its advertising base and continuing to grow Girlawhirl's considerable readership. Marlen can be reached at marlen@girlawhirl.com.

Linda LaSala, CCO, Editor in Chief

The visionary and voice behind Girlawhirl.com, Linda oversees the editorial and creative aspects of the site. A Parson's School of Design graduate she is an expert in color and trend analysis and has worked as a designer, buyer and product developer, sourcing knitwear for such companies as Tweeds, Macy's, J.Crew and more. She also holds a degree in Advertising from the University of Illinois and began her career in the beauty industry before studying fashion and textile design. Linda can be reached at linda@girlawhirl.com.

Katelyn Hayes, Senior Editor

Katelyn Hayes has been with Girlawhirl.com since October 2005. She was the first writer to join the Girlawhirl team after the site's launch. Katelyn started her career in journalism right out of college as a full-time beat reporter for the Star News Group, based in Monmouth and Ocean counties in New Jersey. After obtaining her master's degree in Journalism at Quinnipiac University, Katelyn became the fulltime Senior Editor of Girlawhirl.com. Today she's responsible for writing features, editing, and managing the daily workings of the site. Katelyn also holds a B.A. in English Literature from Fairfield University. Katelyn can be reached at katelyn@girlawhirl.com.

Erika Alviar, Fashion Editor

Erika Alviar holds a degree in Fashion Merchandising Management from the Fashion Institute of Technology (FIT, New York) and has worked in apparel manufacturing industry for seven years. With her experience in the fashion industry, Erika has helped develop a strong fashion presence for Girlawhirl.com on the web through trend spotting and intense fashion week coverage culminating in the Trend Collage/Shopping ‘Cheat Sheet' at the end of each runway season. Erika can be reached at erika@girlawhirl.com.

Ellen Carl, Managing Editor

Ellen Carl has worked in TV production for nearly 20 years. She began her career at CNN in Atlanta working her way up from writer to executive producer. From there she has worked in New York City and Los Angeles on a variety of projects including shows at ABC News, MSNBC, ReelzChannel, Fox Reality and WNYW's Good Day New York. From its inception, Carl has worked with Linda LaSala on the voice, direction and tone of girlawhirl.com and has acted as the site's Managing Editor, copy editing all articles before publication and ensuring that the information passed on to girlawhirl.com readers is always current and correct.

Tiffany Davidson, Consulting Personal Trainer

Tiffany Davidson is a NASM (National Association of Sports Medicine) certified personal trainer based in Weston, CT and the owner of Femme Fatale Fitness. Tiffany is dedicated to providing her clients with the confidence and knowledge to transform their bodies one day at a time. She is uniquely qualified to enhance their inner and outer strength, elegance and femininity and to assist them in transcending their physical boundaries! Tiffany can be reached at tiffany@girlawhirl.com.

Melissa Spiesman, Nutritional Consultant

Melissa Spiesman, CHHC received her professional training at The Institute for Integrative Nutrition in New York City. The American Association of Drugless Practitioners has certified her as a Certified Holistic Health Counselor. In her private practice, she regularly counsels individuals and groups on a variety of health and nutrition issues, including: cravings, weight loss and management, healthy food preparation, coping with stress, and having more energy. Melissa can be reached at melissa@girlawhirl.com.

Gail Nordone, Director of Advertising Sales

Gail Nordone has spent nearly 20 years as a private label sales executive in the fashion industry. Since its inception Gail has lead girlawhirl.com's advertising sales efforts. She is a graduate of the Fashion Institute of Technology in New York City. Gail can be reached at gail@girlawhirl.com.

Dan Shields, Webmaster

Dan can be reached at dan@girlawhirl.com.