Girlawhirl Mall!
All Girlawhirl's favorite online shops, just a click away. Extra discounts like free shipping, samples and special promotion codes. And it's organized by category, making shopping a breeze. Visit the Girlawhirl online shopping mall today!
find out more
girlawhirl home page
login.   new user?...sign up
google search
  
www all girlawhirl.com
athletes sport high tech – and even designer – duds during the olympics
Aug 8, 2008

Sports and pop culture often collide. And at no time is it more apparent then during the Olympics. Girlawhirl couldn't be more excited about the Beijing Summer Olympic Games, set to kick off today. While she's always inspired by the athletes, their bodies, and their will to win, this year she's tuning in for some unique fashion moments. She's always interested in what the new season's uniforms will look like, and how American athletes' style matches up to their counterparts from other countries…

• Nike is in charge of the USA's Track and Field Team this year, and they've come up with a mix-n-match Nike Swift System of Dress athletes can customize to fit their needs. Nike says the USATF uniforms feature new Nike Swift materials – that reduce weight for less drag helping them achieve faster times – and Nike Aerographics – a heat and moisture ventilation system. The company claims the new Nike Swift Suit trims .02 of a second in the 100m. The different pieces of the Swift Dress System have different functions. The sleeves cut wind resistance by 19%, and the socks do so by 12.5%.

 

• The USA Men's and Women's Basketball teams are mixing style and function this year. The uniforms – also a Nike Swift creation, using Nike Sphere and Aerographics – feature a special liberty torch tattoo artist design that doubles as targeted ventilation in the areas the body needs it most. The seams were also moved to the back of the jerseys, cutting down on fabric and making the uniforms more aerodynamic. Nike is outfitting China and Germany's basketball teams too.

 

• Swimmers looking to reduce drag will be sporting Speedo's new LZR RACER suit. Special panels compress muscles and create a more streamlined body to help swimmers move more fluidly through the water. Created using NASA technology, the seamless LZR RACER suit is ultrasonically welded together. Speedo worked with design house Comme des Garçons to develop the all-American Team USA look featuring traditional red, white and blue.

 

• But of course Girlawhirl wants to know what's being sported off the field as well. This summer, American athletes will be outfitted by Polo Ralph Lauren for the opening and closing ceremonies as well as for their off-time – a.k.a. village apparel.

 

Ports 1961 is dressing female NBC Olympic correspondents this summer. Girlawhirl can't wait to see the reporters shine in the designer's duds.

 

 

 


Email to Friend   |    Printer Friendly   |    Top of Page

read more Entertainment articles here. click for archives


 
Home | Media | Make Girlawhirl My Homepage | Edit My Profile | Meet Girlawhirl | Advertise | Corporate
About girlawhirl.com  | Girlawhirl Handbag  | Ask Girlawhirl  | Send Girlawhirl to a friend  | Free Toolbar  | RSS