The MaxAzria line, designed by Azria and his wife, Lubov, is the upscale sister to their first line, BCBG. While BCBG's success has been garnered by the support of a younger, trendier clientele, MaxAzria (which debuted at Fashion Week in February 2006) is intended for the slightly more mature customer - perhaps model Molly Sims, heiress-cum-businesswoman Ivanka Trump, or even mom-to-be Nicole Richie, who all graced the front row.
Though the pieces could hardly be called mature - the knitted cashmere playsuit might be more suited for Richie's future child - they did express an element of serious luxury.
The first look down the runway was a silk charmeuse drop-waist dress, in colorblocks of cream, lavender, and blush. A delicate pleating added texture to the bodice. Silky shifts, slips, and more drop-waists were grounded by thin, double-wrapped leather belts and heavy platforms in black and tan.
The show was more than just glorified lingerie, though: There were full, pleated pants in silk, cotton unstructured blazers, and a gorgeous trench with thin layers of lapels that fluttered like tissue paper. Prints were subtle; his best details were in the textures, and even better, in the mixing of these textures.
One cream silk charmeuse dress had diamonds of black dot-cutout lace at the neck, a panel of tiny pleats down the middle, a dip-dyed hem that faded to a lavender-gray, and a back that was all a blush pink. Instead of looking busy or overwhelmed, the dress was easy and pretty.
Delicate details ruled the MaxAzria runway, giving substance to an otherwise simply soft and pretty collection.
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