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omnipeace t's and tanks benefit the millennium promise Jan 30, 2008
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It's no news that Girlawhirl wears her heart on her sleeve. So if she can proudly wear it on her shirt too, all the better. And while she firmly believes in individuality, she's happy to jump on a trend when the primary beneficiary of her purchase isn't her closet but a person in need… Started in 2005 by entrepreneur Mary Fanaro, OmniPeace is one fashionable answer to extreme poverty. The hip T-shirts and gear sported by so many celebrities – like Jennifer Aniston, Courtney Cox, Kevin Costner, Naomi Campbell and Sienna Miller – are more than just colorful and cool. The line makes a statement of support for the Millennium Promise, a pledge by anti-poverty crusader Dr. Jeffery Sachs to end extreme poverty in sub-Saharan Africa by 2025, by helping impoverished villages become self sustaining. And OmniPeace donates 25% of every purchase Girlawhirl, and other socially conscious fashion consumers, makes to Dr. Sachs' efforts.
Girlawhirl's promise: to proudly sport her OmniPeace gear, and to make it a go-to gift of 2008.
Girlawhirl found her Omni Peace gear online
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